ABC 1to1 :
marketing + IT glossary
To keep you up-to-date with the latest marketing buzzwords that are so technological today, we have created ABC 1to1 a glossary about marketing and technology. Visit also GETbizz blog and learn more about the world of marketing.
Also known as split test, it consistes of creating two versions of the same variable and analyzing which one performs best with the target audience. In email marketing, subject, target and content tests are the most popular. the inclusion of emojis in the subject, amount of text and different image formats. Also in mobile marketing split tests are used to evaluate different texts.
Advertising space for ad placement, available on a web page.
ADSL | Assymetric Digital Subscriber Line
Technology for broadband information transfer, over standard copper telephone lines.
It is the entity that communicates products or services through advertising.
It is the term that covers distinct professional activities (from the ad’s conception until its publish) and which underlies the image and awareness creation of a brand or product/service in the market. Advertising is a communication technique and had its big boost in post World War II, with the economies’ development, the baby boom in the 1950s and 1960s and the assumption of marketing as one of the key management functions. Today in a digitalized world advertising is within everyone’s reach.
Programs created by organizations dedicated to this specific digital marketing channel to capture qualified leads. Basically, it consists of creating a partnership between the affiliate program promoter and several websites, blogs or other web formats for the referral of Internet users, these pages’ visitors and which are forwarded through links, banners or other advertising formats for websites who want to capture this customer profile.This reference is identified and validates a value depending on the agreement made between the affiliate program holder and his affiliate – it may be by CPC, CPM or CPA.
Companies or individuals with an online presence (websites, blogs) who are members of affiliate programs.
A methodology used in software development project management. Much in vogue nowadays, agile projects allow a faster development of technology solutions and must follow the four key points of the agile manifest:
1 – The individuals and interactions overlap processes and tools
2 – The software is developed over complete documentation
3 – Customer collaboration is more relevant than contracts negotiation
4 – Answer to change is more relevant than following a plan.
The agile methodology, therefore, recommends a rapid entrance in production, to the application be developed according to the user experience.
AI | Artificial Intelligence
It is a branch of computer science and defends the ability of machines/devices to imitate humans, that is, they can learn, think, understand and make decisions intelligently and rationally. Despite not to be a recent concept (has been existed since the late 1950s), its boom just happened in the 2000s, when were met the best conditions for its development:
1. Data models prepared to be classified, processed and analyzed intelligently;
2. Access to large amounts of raw data (which will feed the models);
3. Fast and powerful computing at a reasonable cost. Cloud computing and neural networks have set the stage for the exponential development of this technology that supports most of today’s innovation and will change the way things work today, as well as people and companies interact with technology.
IA answers in a simple way to complex problems that were, until recently, considered impossible to solve. It involves voice recognition and writing technologies, machine learning, deep learning and is daily consumed by millions of people on mobile phones, computer games, robotics, social networks, Google searches, programmatic advertising, etc.
Sales formula that aims to get the visitor’s ATTENTION, gain his INTEREST, arouse his DESIRE and induce him to ACTION.
It is the strategy used to reduce customer churn rate of a product and/or service. The churn occurs by dissatisfaction or cheaper and higher quality offers from competitors.
An application programming interface is a set of messages and services, that allows the multiple sites’ connection for collection and/or information return. In the web context, it is usually implemented with web services (information exchange technology).
Short form of application, generally used to designate mobile applications.
AR | Augmented Reality
Designation for the integration of virtual elements in the real context. RA modifies the real world by adding or accentuating information through computer-generated perception and enabling interactivity at the sensory level (sight, hearing, smell, and touch) and other sensations. An AR user can wear translucent glasses or cameras connected to a computing device, and through them could see the real world, as well as computer-generated images projected into that world.
ARPAnet | Advanced Research Projects Agency Network
Internet precursor network, developed in the late 1960s and early 1970s by the US Department of Defense.
ASCII | American Standard Code for Information Interchange
Automatic Speaker Recognition
Automatic Speech Processing
ASR | Automatic Speech Recognition (ASR)
B2B | Business-to-Business
It is the term that describes the business relationship between companies. It is common to refer to trade or institutional collaboration between companies, having gained more relevance with the banalization of the internet and the implementation of extranets and e-markets.
B2C | Business-to-Consumer
It is the term that describes the business relationship between companies and their consumers, having gained more relevance with the increasing use of the internet.
B2G | Business-to-Government
It is the term that describes the business relationship between government and companies, having gained more relevance in the use of digital techniques.
B2M | Business-to-Machine
Strategies developed by brands, based on artificial intelligence (AI) technologies, in which decision making is on machine-side rather than consumer-side (B2C) or business-side. The B2M is taking the first steps towards disrupting the traditional retail model (the consumer allows the machine to decide for themselves).
BaaS | Blockchain as a Service
The increasing demand for Blockchain technology has led some technological giants to extend its offer for a Blockchain as a Service (BaaS). Based on cloud computing, the market already has companies such as IBM Blockchain, Microsoft (with Azure), Oracle Blockchain Cloud Service, Amazon Blockchain Templates, Alibaba Cloud, Baidu Blockchain Open Platform or Huawei Blockchain Service, among others.
From behind of operations departments from any company/organization.
In computing, a Back Office refers to the center of a system (software) that supports business activity but is not visible to the end-user. It has only a few tasks available, achievable by certain users with conditional access and ensures the coordination and forwarding of data entered within the rest of the system. On the web, Back Office is the update center of a site.
Advertising area, with links, placed on websites. That is a standardized dimensions area for an easy ad rotation. The goal is to capture the attention of Internet users to click on it and to take him to its website. Banner advertising is one of the main formats of digital advertising.
Online visitors’ trend to ignore certain banner ads, even if they contain information that actively catches their attention.
Reference to good practices used in a market by the competitors or from different sectors, that have obtained good results. Generally, are the practices from leading companies that use to be benchmarked.
It is the test of a pre-release (and potentially unreliable) version of a product, business initiative or software, available to selected users. While an alpha test involves internal testing, a beta test refers to external testing.
It is the term that describes the huge volume of data that today “overload” organizations. Although the term dates back to the early 2000, when the analyst Doug Laney defined it in 3 Vs: Volume, Velocity, and Variety today is part of the corporate and technological lexicon because of the importance of its analytical side, an indispensable source in the collection of business insights and decision making.
Black Hat SEO
Ideally, policies and good practices should be followed so that they not only don`t get blacklisted, but are even also classified as Whitelist.
It is used in a public, shared and universal way and is already in a 2nd generation: Blockchain 2.0. Its proliferation is so relevant in different industries that sidechain has already emerged: it is a blockchain that validates data from other blockchains, allowing the integration and sharing of features among them.
Bricks and Mortar
C2B | Consumer-to-Business
The term used in e-commerce, when the sale is done by the consumer
C2C | Consumer-to-Consumer
The term used in e-commerce, when consumers make business with each other, often sponsored by a broker. The most common situation are auctions.
The advantages are:
1. Optimization of the marketing budget – the choice of the priority channel will tend to be the cheapest;
2. There is no waste of resources;
3.Does not erode brand reputation with the customer as he only receives the campaign on one channel
Explore our article on this topic here!
Clicks and Mortar
A pun used in the US to designate the type of business with offline and online operations – from traditional (with stores) until the expansion to the virtual channel (Internet) through e-commerce or web self-service – with the goal of gaining synergies and improving customer service for a bigger convenience.
CNPD | Comissão Nacional de Proteção de Dados
Portuguese independent administrative entity with powers of authority, which works with in the Assembly of the Republic. The Commission is the National Personal Data Control Authority that oversees the processing of personal data, in strict compliance with European Union law and its GDPR (General Data Protection Regulation).
CTI | Computer Telephony Integration
Similar a call center, this is where phone calls to and from customers and/or prospects are concentrated. However, communications are not just made through telephone calls, but also via email and/or social media.
The Control Group aims to measure the performance of marketing campaigns. Before sending a campaign, a percentage of the target (usually 10%) is reserved and does not receive the communication. In the end, the results are compared and the impact of the campaign between the 2 groups evaluated. If control group conversions (non-target customers) are lower, then the campaign was successful. See also ROI.
It is a small text file stored on the user’s computer that allows its recognition, immediately and automatically, when he/she returns to the corresponding website again, using the same browser.
The process of cancelling expensive cable and/or satellite TV packages subscription. These subscribers, the cord cutters, cancel contracts for low cost or free solutions (internet television).
Is the term used for low cost television packages subscriptions, more precisely, packages with a very limited number of channels.
It’s the essence of a particular business ie the principal company’s activity.
CPA | Cost per Acquisition
CPC | Cost per Click
CPM | Custo por Mil
CRM | Customer Relationship Management
See also: Learning Relationship; Marketing one to one; Relationship marketing; Viral Marketing
CSS | Cascading Style Sheets
It’s a programming language used to format a webpage layout, ie to define the html elements (tables, colors, text fonts) for example, that will be displayed on the device screen.
CSV | Comma Separated Values
Information storage file, in text format, where each line represents an information entry and its fields are separated by a comma or semicolon.
CTR | Click-Through Rate
CX | Customer Experience Management
See also Customer Centric.
In 2005, the Black Friday weekend with exclusive discounts on e-commerce, was not attractive enough because of the slowness of the internet at that time. And people waited for their return to work on Monday so they could shop faster. It becomes a so special trend that in 2017 Cyber Monday was the best selling day of the year, in the USA.
DaaS | Data as a Service
A regularly cleaned database gives greater consistency to data for greater personalized communication security.
To learn more about Data Cleaning here!
Is the “knowledge discovery in databases” or KDD in the analysis process of a marketing database. This step uses tools like intersection of machine learning, statistics, and database systems that look for patterns without prior knowledge of the meaning of the data. It is fundamental in CRM strategies, especially in E-Marketing (trend analysis and recognition).
(Google) Data Studio
Google Data Studio is a dashboard and reporting tool that is easy to use, customize, and share. It allows to transform data into appealing and informative reports.
It is a repository of historical information with all transactions made by customers in a given company.
DKIM | Domain Keys Identified Mail
Used in email marketing is a form of authentication for an entity and its emails. This validates the domain of an email sender, as well as the consistency and integrity of the messages sent. Reputation generated is the basis of trust for ISP delivery of a message.
DNS | Domain Name System
Process used by computer networks to find domain names on the internet and translate them into IP adresses. A domain’s name is the real name for the IP address or range of IP addresses.
Dot com (.com)
Double Opt In
Drag and Drop editor
The people who starts using a product or technology as soon as it becomes available.
EBITDA | Earnings before interest, tax, depreciation and amortisation
E-CRM | Electronic CRM
EDI | Electronic Data Interchange
Email | Electronic Mail
Marketing technique developed through the use of the email channel. The massive use of this channel requires several principles, legal and conduct rules, being the main objective maximize message deliverability associated with the sender’s online reputation.
E-Marketplace | E-Markets
EPG | Electronic Program Guide
It is an application used by digital televisions to list the current or future broadcast of their channels. It includes program function summaries, subject search, immediate access to the selected program, reminders, and more.
ERP | Enterprise Resource Planning
ERP is the term that describes a number of business management activities supported by IT applications. These system can integrate many modules, including product planning, purchasing, stocks, supplier relationships, customer service and purchase order management. In current use, the term ERP also involves modules for the financial and human resources areas. Typically an ERP uses or is integrated into a database and the implementation of an ERP system involves a in-depth analysis of the company’s business, training of employees and modifications or new adoption procedures.
Local Area Network (LAN) architecture that was developed by Xerox in cooperation with DEC and Intel in 1976.
Flat files are files that contain records without structured relationships with each other. For example, some programs allow you to export information in a comma-separated format (CSV | Comma Separated Values). This file type itself does not contain information about its content, so it requires additional knowledge to read them.
A term widely used to designate the follow-up activities of companies’ marketing actions (especially communication and promotion campaigns).
Distribution system based on collaboration between companies. The one that has designed a product or service and has the expertise to explore it and which gives in through a contract: the franchisor. And the other: the franchisee, which, through available human and financial means, commercializes and maintains the brand image imposed by the first one.
A casual worker, without a commitment to any company.
A marketing technique that offers a basic version of a product or service for free. Usually, these kind of companies sell advanced or complex versions at premium prices.
Frequency Capping, in its original term, is a term used in online media to restrict the number of times an ad is shown (or clicked on) to a particular site visitor or social media over a given period of time. The marketer may choose to use this restriction on an ad, ad group, or full campaign, and may extend these rules to the entire media network of the same vendor.
The Front office term involves business activities or relationship customer activities and includes the personnel or structure within a company that connects the market and the customers in general. Represents the interface, that is, develops interaction functions such as pre-sales, sales support or support to various areas.
Hardware whose function is the distribution and translation of data on the network. It makes the connection between multiple network points (personal computers/servers) and is responsible for routing data to the correct network points.
GDPR | General Data Protection Regulation
It is the European Union’s personal data protection law which is the result of the joint efforts of Member States to lead the standards of privacy and security of European citizens in an increasingly digital and borderless economy.
In force since 2016, this regulation protects citizens and business professionals as it is only by explicit prior authorization that companies can direct communication to them, avoiding unsolicited advertising. Responsibility rests with the entities, so that, in order to comply with the of these regulation requirements, companies must adopt security processes and procedures that legitimize the personal data processing held by them.
If you want to know more about GDPR, check out our blog here!
It is Google’s algorithm for ranking websites on a scale of 0 to 10. This algorithm determines the order that pages are displayed in search results by analyzing the quantity and quality of site links, determining their relevance and importance.
It is an email that although authorized by the recipient (has to opt in), is usually not read or just read after a long time, so it should not be considered spam. Graymail is responsible for the high not open email rates.
Technology that can make teamwork more productive, often supported by email applications that include teleconferencing, group calendars, document management, electronic forms, and information sharing.
GRP | Gross Rating Point
Accumulated gross audience measure of an ad. GRPs are the most used media measure (purchasing space and time) and are originated from television ads.
GSM | Global System for Mobile Communications
The technology used in the 2nd generation of digital mobile networks that preceded the 3rd and 4th generation of this type of mobile communications protocol.
In email marketing, it is the message sent to an invalid, non-existent or canceled email account.
In advertising is the term for aggressive communication: it is the repetition, at least 6 times, of the product name in an ad, spot or jingle.
Hashtags consist of a hash sign followed by the keyword of the subject under discussion. When used online, either in social networks or search engines, hashtags load a link so users have access to all conversations related to the topic at hand.
To learn more about this GETbizz campaign, click here!
These are indicators present in the html code that display the titles and subtitles of a page. As well as helping with their structuring, they also help search engines identify relevant content and make it easier to index websites.
See also Page Title.
The segment of the best consumers of a brand. They are very loyal and are the ones that most frequently consume the majority of the product or service. They have tremendous value for any company.
Hiperlink | Link
Request for a file through a specific server.
Horizontal Social media
Its purpose is to promote a specific marketing activity, such as an event, the launch of a new product or a campaign that goes beyond mere conversion. Despite had more information than a landing page, it can’t be considered a site, not only because it has a reduced number of pages but a limited lifetime (it is removed at the end of the marketing activity) also.
HTML | Hipertext Mark-up Language
It is a standardized platform-independent hypertext link and document layout definition language. HTML is a subset of Standard Generalized Mark-up Language (SGML) and is used to place documents on the web.
Os hubs estão em geral relacionados com os mercados B2B. São mercados online criados para setores específicos. Os compradores e os vendedores visitam o hub para desenvolverem o seu negócio.
IaaS | Infrastructure as a Service
Acronym for the purchase of network and server infrastructures (related to data centers) as a service. You only pay for what you use at any given time, and you don’t have to manage the complexity of these resources that are available in isolation for the time you need and the size you need. See also PaaS and SaaS.
Order receiving action. Originally, from telephone calls, generated by communication over a telephone line and executed by a call center. Today, inbound is also associated with other consumer interaction mechanisms such as landing pages, chats, social media, sms or emails.
Inbound Marketing is a marketing technique for attracting new customers to products and services, generating new leads that will be worked by customer service or companies’ commercial department. These digital campaigns can be implemented via Content Marketing, social and affiliate marketing, search engine optimization or institutional campaigns.
Today, the power of influencers has a huge impact on any company’s sales.
The wide range of interconnected networks that link different computer types around the world. They all use TCP/IP protocols and result from the arpanet evolution in the late 1960s and early 1970s.
IOT | Internet of things
The term used to describe the use of internet technology (network and servers) in corporate networks. In some cases, it is called the “Internet behind the firewall.”
It happens every time that advertising and commercial promotion are presented to the customer without him request or authorize them.
IP | Internet Protocol
ISP | Internet Service Provider
A term to designate an entity or company that provides internet access. With the properly equipped, the customer (consumer or business) can be access to the Internet and navigate on the web, send and receive e-mails. This service is provided to individuals and companies. ISPs are linked together by Network Access Points (NAPs).
IT | Information Technology
A union or association of companies to unite synergies to improve their market positioning by taking join actions.
KPI | Key Performance Indicator
This term is widely used in marketing campaigns, especially in digital channels. The lead may be more or less qualified, that is, the advertiser may only collect contact data such as name and email, or also demographic data to a better offer adjustment.
To learn more about Mailing Lists, click here!
Member get Member | MgM
A marketing technique that involves catch customers through the company’s current customers or its fans. These are usually offset by the effort of prescribing the brand or product/service to friends or others in consumers particular relationships. MgM (abbreviation for member get member) is also referred to as face-to-face marketing and is assumed to be a model that compensates for prescribers. It can be considered a type of influencer marketing.
Techniques for optimizing the presentation of products or services at the point of sale.
Specialized content that may or not be part of a website. Generally, it is created for specific marketing campaigns or for specific content.
Online advertising format that is usually a short extract from a TV spot and is placed next to a video. It is called Mid-Roll when it is placed during the video (mid-video).
MIME | Multipurpose Internet Mail Extensions
It is a specification to formatting non-ASCII messages so they can be sent on the internet. Most of today’s email softwares use MIME support, which lets them send and receive images, video and audio. There are several predefined MIME templates, such as GIF images and PostScript files. It is also possible to define your own MIME types – this allows browsers to display files that are not in HTML format.
Techniques for using and exploiting mobile communication channels such as mobile phones or tablets, using bidirectionality through apps, push, social networks, sms, mms … etc. Given the paramount importance of smart phones in citizens’ lives, mobile marketing will necessarily follow this market trend.
It is a type of online advertising that seeks to call user’s attention based on their navigation experience. The purpose of this advertising approach is to present suggestions with context so that the user is more interested in liking and/or clicking.
In management: A group of distinct companies connected by a common goal – activity, positioning or capital. In computing: a group of two or more systems or computers connected (in a network). There are many types of networks, including: LANs, WANs, CANs, MANs, and HANs.
NFC | Near Field Communication
The signature of this unit and the people in charge is automatically placed.
To learn more about this type of campaigns, click here!
These are all elements that are not part of the web page but influence the site’s positioning in search results. Examples: External links, whether they are in other site posts, comments, or even social media.
OLAP | Online Analytical Processing
One Shot Email
Also referred to as mailshot, it is a one-time sending of an email campaign from a marketer to the customer. Usually used for product and/or service promotions.
To learn more about one to one Marketing, discover our blog here!
A creation by italian philosopher Luciano Floridi to refer to the new paradigm of current life in society, highly impacted by ICTs. It represents an intertwined blend of online and offline. This reflection was the subject of a research project organized by the European Union and resulted in the Onlife Manifesto – Being Human in a Hyperconnected Era.
These are all elements within a page that influence the site’s positioning in search results. Examples: Titles and Subtitles, Meta Description and Alternative text.
OPEX | Operational Expenditure
Process in which the customer is asked to accept advertising about a particular subject. In email marketing, it is the explicit authorization to receive emails. The GDPR changes this concept, giving consumers more power as the ownership of the personal data are them and are they that give companies permission to treat it.
Process in which the customer doesn’t want to receive communication from a brand or company.
OTT | Over-the-top Content
Over-the-top Content refers to the distribution of audiovisual services over the internet (such as videos, audios or television) with or no need for a paid subscription. Is a streaming media service offered directly to viewers and usually is a TV operator (Examples: Netflix, Hulu, Amazon Prime Vid, etc).
The action of generating outbound communications in order to sell, update/qualify the database or provide after-sales service. Outbound can be used in marketing campaigns through phone, email, chat or apps.
PaaS | Platform as a Service
This acronym refers to the purchase of programming, database management or business tools as a service. More limited than SaaS, PaaS is gaining more and more relevance around developers and in new systems and technological models. See also IaaS.
Multiplier effect indicator of a message (social media post, email, website, microsite, ou multimedia file: videos, eg). It is a word-of-mouth ou e-wom marketing measure.
A paywall is a system that prevents internet users from accessing website content (usually news content and scientific publications) without a paid subscription. There are two types of Paywall: “hard paywall”, which only allows access to content with a subscription; and “soft paywall”, which allows access to selected free content and/or a limited number of articles per month. To make up for the drop in print sales and in advertising revenue, newspapers have been implementing paywalls on their websites to increase their revenue.
People who viewed this product also viewed … or “Visitors who viewed this product also purchased …” or “You may like this product …”. Based on past and current site navigations and the result of machine learning technology, these are the personalized messages the user receives when navigates in an e-commerce site.
1 – Personal page
2 – Hypertext Preprocessor is a free and sites-oriented programming language. A direct competitor with Microsoft-owned ASP technology, PHP is used in applications such as MediaWiki, Facebook, Drupal, Joomla, WordPress, Magento, and Oscommerce.
It is a software or hardware module that adds up a specific feature or service to a bigger system. The idea is for the new component is just be added to the existing system. For example, there are a large number of browser plug-ins that allows to display different types of audio or video, or for systems that sum many and different functions such as e-commerce systems.
One of the online browsing support formats.
Pop up store
Generally, pop-up stores are created to give a quick view to a brand or project.
An online advertising format that is generally an extract from a TV spot and is placed next to a video. It is called Post-Roll when it is placed after the video.
Developed by Adobe Systems. Postscript is mainly a language for printing documents on laser printers but can be adapted to produce images on other types of peripherals.
An online advertising format that is generally an excerpt from a TV spot and is placed next to a video. It is called Pre-Roll when it is placed before the video.
Product Placement (Soft Sponsorship)
Sponsorship of the production of certain audiovisual content (television, cinema, etc.) through the presentation of product brands that are “placed” on the scene.
To learn more about this type of campaign, click here!
Push: Focuses on direct contact and direct actions with retailers to “push” an increase in demand to drive sales to the end customer.
Pull: A strategy to encourage consumers to search for the brand/product through promotions and advertising.
It is the permanent redirection from a URL to another. Redirect 301 directs visitors and search engines to a different url than they have clicked or the one that appears on SERPs. It is typically used when it happens a migration to a new domain, urls optimization or to avoid duplicate content.
Relationship marketing agency
Also called Retargeting is a form of online advertising that is characterized by the offer of ads based on the previous navigation by the Internet user (either on websites or in Apps).
Revenue Management (RM) | Yield Management
RF | Radio Frequency
RFID | Radio Frequency Identification
ROI | Return on Investment
ROIC | Return on Investment in Complicity
RTIM | Real-time interaction management
Ruby on Rails
SaaS | Software as a Service
The acronym that refers to the purchase of software as a service. It allows internet users to connect and use applications, usually cloud-based, only paying for what they use. Already widespread in enterprise and other organizations markets is a market trend for the quickly consume of complex applications at lower prices.
It comes from the term Social Commerce and is a specific online store format that finds on social media its main commercial support.
The new trend in the journalism industry, driven by the technological revolution, which consists of presenting content by scroll.
SEA | Search Engine Advertising
It is a branch of online publicidade that together with SEO (Search Engine Optimization) form the SEM (Search Engine Marketing). SEA refers to the purchase of space (text and/or images) on search engines or other websites.
Would you like to understand segmentation better? Find out on our blog!
These are technologies used by the user himself, without the intervention of third parties. Business digitization has brought to the market many self-service solutions, such as GETbizz.
SEM | Search Engine Marketing
A digital marketing speciality that consists in promoting websites, primarily through paid advertising, to increase their visibility in search engines.
In email marketing, the Sender ID validates email senders and blocks falsified emails and fake addresses.
SEO | Search Engine Optimization
SERP | Search Engine Results Page
SET | Secure Electronic Transaction
Mastercard, Visa and other financial service providers have developed a simple method in which consumers and sellers use the same technology to make safely and simply transactions on the internet. This method allows customers to make purchases and pay with their credit cards without the trader having access to their card details.
SFA | Sales Force Automation
Smartphone is a mobile device with advanced features whose the main – beyond typical mobile phones features – are internet access and data synchronization with the cloud and with a personal computer.
SMS | Short Message Service
It is a service for sending short text messages to and between mobile phones.
SMTP | Simple Mail Transfer Protocol
It is the main used protocol to send emails through IP networks.
Social Media Marketing
In the context of marketing these are the techniques used to transmit credibility, empathy, create value and increase conversions by using the approval of others who have already purchased and valued a particular product or service. Examples: Real cases, reviews, and actual data (such as the number of downloads for a givenapp).
An active email that have been returned and not delivered. Often, the problem is temporary.
However, not all non-requested Emails are spam. Most spam is generated by being sent massively to a large number of email addresses. The universal email spam rate is over 80% of all worldwide email traffic. These values will fall with the application of more restrictive laws as the new RGPD, in Europe
It is a “box” inside the email box that stores emails that the email service considered as “junk”, not make them available in the current email view tabs. However, this classification is not always correct. It is often considered “junk” emails that entered for the first time in this mailbox (being associated with unknown servers). It is also often classified as spam emails with attachments. It is a good practice to clean the spam box regularly, marking the valid emails and true spam.
SPF | Sender Policy Framework
A brand’s webpage that appears before the website’s homepage.
Also known as A/B test, it consistes of creating two versions of the same variable and analyzing which one performs best with the target audience. In email marketing, subject, target and content tests are the most popular. the inclusion of emojis in the subject, amount of text and different image formats. Also in mobile marketing split tests are used to evaluate different texts.
It is a type of landing page designed solely to ask for and collect user’s data. A good squeeze page not only includes the form but, generally, also a return for sharing user data, such as the free download of materials.
SSL | Secure Sockets Layer
A protocol developed by Netscape to transmit private documents on the internet. Nowadays is synonymous with safe site and mandatory on sites that collect personal data from the cybernaut. SSL works by using a secret key to encrypt the data that is transmitted by the SSL connection. By convention, URLs that require an SSL connection start with https instead of http.
A marketing trend used to build a stronger engagement with customers by invoking an emotive response through the use of a brand or product story.
TCP | Transmission Control Protocol
TCP/IP | Transmission Control Protocol/Internet Protocol
UI Design | User Interface Design
Sell updates, add-ons, enhancements or additions to a particular product or service already purchased by the customer.
URL | Uniform Resource Locator
Uniform Resource Locator, is the documents’ and other resources’ global address on the World Wide Web. The first part of the address indicates which protocol to use and the second one specifies the path to the resource by using IP addresses or domains.
UX Design | User Experience Design
Vertical Social Media
It is a video blog.
VPN | Virtual Private Network
VR | Virtual Reality
1 – Wireless Access Point-A device that provides wireless access to other devices.
2 – Wireless Application Protocol, is a safe specification that allows users of mobile devices (mobile phones, pda etc.) to access information at the moment.
A mix of graphic and technical work of available components’ selection and coordination to create the website’s layout and structure.
Web Push Notifications
Name given to messages sent by a website to a user’s computer or mobile device that has given permission to receive them. The webpush is sent whenever a browser is active, even if the site is not open in the browser. These messages don’t have any cost to the sender, being a widely used tool in the e-commerce business.
It is a set of connected web pages in an organized structure. Most websites contain a homepage that user accesses when it visits the site.
Name given to emails, IP addresses or approved domains that are allowed to be delivered.
Whitelist is a “spam free” classification.
Wi-Fi | Wireless Fidelity
WOM | Word of Mouth
A marketing technique that is also known as word of mouth. It consists of passing person-to-person information about a product, service or campaign via the internet. See also E-WOM.
WWW | World Wide Web
XML | Extensible Markup Language
Yield Management | Revenue Management
ZBB | Zero Base Budget