The term used in e-commerce, when the sale is done by the consumer

The term used in e-commerce, when consumers make business with each other, often sponsored by a broker. The most common situation are auctions.

A pun used in the US to designate the type of business with offline and online operations – from traditional (with stores) until the expansion to the virtual channel (Internet) through e-commerce or web self-service – with the goal of gaining synergies and improving customer service for a bigger convenience.

Portuguese independent administrative entity with powers of authority, which works with in the Assembly of the Republic. The Commission is the National Personal Data Control Authority that oversees the processing of personal data, in strict compliance with European Union law and its GDPR (General Data Protection Regulation).

Similar a call center, this is where phone calls to and from customers and/or prospects are concentrated. However, communications are not just made through telephone calls, but also via email and/or social media.

The Control Group aims to measure the performance of marketing campaigns. Before sending a campaign, a percentage of the target (usually 10%) is reserved and does not receive the communication. In the end, the results are compared and the impact of the campaign between the 2 groups evaluated. If control group conversions (non-target customers) are lower, then the campaign was successful. See also ROI.

The process of cancelling expensive cable and/or satellite TV packages subscription. These subscribers, the cord cutters, cancel contracts for low cost or free solutions (internet television).

Is the term used for low cost  television packages subscriptions, more precisely, packages with a very limited number of channels.

It’s the essence of a particular business ie the principal company’s activity.

It’s a programming language used to format a webpage layout, ie to define the html elements (tables, colors, text fonts) for example, that will be displayed on the device screen.

Information storage file, in text format, where each line represents an information entry and its fields are separated by a comma or semicolon.

In 2005, the Black Friday weekend with exclusive discounts on e-commerce, was not attractive enough because of the slowness of the internet at that time. And people waited for their return to work on Monday so they could shop faster. It becomes a so special trend that in 2017 Cyber Monday was the best selling day of the year, in the USA.

Is the “knowledge discovery in databases” or KDD in the analysis process of a marketing database. This step uses tools like intersection of machine learning, statistics, and database systems that look for patterns without prior knowledge of the meaning of the data. It is fundamental in CRM strategies, especially in E-Marketing (trend analysis and recognition).

Google Data Studio is a dashboard and reporting tool that is easy to use, customize, and share. It allows to transform data into appealing and informative reports.

It is a repository of historical information with all transactions made by customers in a given company.

Used in email marketing is a form of authentication for an entity and its emails. This validates the domain of an email sender, as well as the consistency and integrity of the messages sent. Reputation generated is the basis of trust for ISP delivery of a message.

Process used by computer networks to find domain names on the internet and translate them into IP adresses. A domain’s name is the real name for the IP address or range of IP addresses.

Hardware whose function is the distribution and translation of data on the network. It makes the connection between multiple network points (personal computers/servers) and is responsible for routing data to the correct network points.

It is the European Union’s personal data protection law which is the result of the joint efforts of Member States to lead the standards of privacy and security of European citizens in an increasingly digital and borderless economy.
In force since 2016, this regulation protects citizens and business professionals as it is only by explicit prior authorization that companies can direct communication to them, avoiding unsolicited advertising. Responsibility rests with the entities, so that, in order to comply with the of these regulation requirements, companies must adopt security processes and procedures that legitimize the personal data processing held by them.

If you want to know more about GDPR, check out our blog here!

It is Google’s algorithm for ranking websites on a scale of 0 to 10. This algorithm determines the order that pages are displayed in search results by analyzing the quantity and quality of site links, determining their relevance and importance.

It is an email that although authorized by the recipient (has to opt in), is usually not read or just read after a long time, so it should not be considered spam. Graymail is responsible for the high not open email rates.

Technology that can make teamwork more productive, often supported by email applications that include teleconferencing, group calendars, document management, electronic forms, and information sharing.

Accumulated gross audience measure of an ad. GRPs are the most used media measure (purchasing space and time) and are originated from television ads.

The technology used in the 2nd generation of digital mobile networks that preceded the 3rd and 4th generation of this type of mobile communications protocol.

In email marketing, it is the message sent to an invalid, non-existent or canceled email account.

In advertising is the term for aggressive communication: it is the repetition, at least 6 times, of the product name in an ad, spot or jingle.

Hashtags consist of a hash sign followed by the keyword of the subject under discussion. When used online, either in social networks or search engines, hashtags load a link so users have access to all conversations related to the topic at hand.

These are indicators present in the html code that display the titles and subtitles of a page. As well as helping with their structuring, they also help search engines identify relevant content and make it easier to index websites.
See also Page Title.

The segment of the best consumers of a brand. They are very loyal and are the ones that most frequently consume the majority of the product or service. They have tremendous value for any company.

Request for a file through a specific server.

Its purpose is to promote a specific marketing activity, such as an event, the launch of a new product or a campaign that goes beyond mere conversion. Despite had more information than a landing page, it can’t be considered a site, not only because it has a reduced number of pages but a limited lifetime (it is removed at the end of the marketing activity) also.

It is a standardized platform-independent hypertext link and document layout definition language. HTML is a subset of Standard Generalized Mark-up Language (SGML) and is used to place documents on the web.

Os hubs estão em geral relacionados com os mercados B2B. São mercados online criados para setores específicos. Os compradores e os vendedores visitam o hub para desenvolverem o seu negócio.

Acronym for the purchase of network and server infrastructures (related to data centers) as a service. You only pay for what you use at any given time, and you don’t have to manage the complexity of these resources that are available in isolation for the time you need and the size you need. See also PaaS and SaaS.

Order receiving action. Originally, from telephone calls, generated by communication over a telephone line and executed by a call center. Today, inbound is also associated with other consumer interaction mechanisms such as landing pages, chats, social media, sms or emails.

Inbound Marketing is a marketing technique for attracting new customers to products and services, generating new leads that will be worked by customer service or companies’ commercial department. These digital campaigns can be implemented via Content Marketing, social and affiliate marketing, search engine optimization or institutional campaigns.

The wide range of interconnected networks that link different computer types around the world. They all use TCP/IP protocols and result from the arpanet evolution in the late 1960s and early 1970s.

The term used to describe the use of internet technology (network and servers) in corporate networks. In some cases, it is called the “Internet behind the firewall.”

A term to designate an entity or company that provides internet access. With the properly equipped, the customer (consumer or business) can be access to the Internet and navigate on the web, send and receive e-mails. This service is provided to individuals and companies. ISPs are linked together by Network Access Points (NAPs).

A marketing technique that involves catch customers through the company’s current customers or its fans. These are usually offset by the effort of prescribing the brand or product/service to friends or others in consumers particular relationships. MgM (abbreviation for member get member) is also referred to as face-to-face marketing and is assumed to be a model that compensates for prescribers. It can be considered a type of influencer marketing.

Techniques for optimizing the presentation of products or services at the point of sale.

Specialized content that may or not be part of a website. Generally, it is created for specific marketing campaigns or for specific content.

Online advertising format that is usually a short extract from a TV spot and is placed next to a video. It is called Mid-Roll when it is placed during the video (mid-video).

It is a specification to formatting non-ASCII messages so they can be sent on the internet. Most of today’s email softwares use MIME support, which lets them send and receive images, video and audio. There are several predefined MIME templates, such as GIF images and PostScript files. It is also possible to define your own MIME types – this allows browsers to display files that are not in HTML format.

Techniques for using and exploiting mobile communication channels such as mobile phones or tablets, using bidirectionality through apps, push, social networks, sms, mms … etc. Given the paramount importance of smart phones in citizens’ lives, mobile marketing will necessarily follow this market trend.

These are all elements that are not part of the web page but influence the site’s positioning in search results. Examples: External links, whether they are in other site posts, comments, or even social media.

Also referred to as mailshot, it is a one-time sending of an email campaign from a marketer to the customer. Usually used for product and/or service promotions.

A creation by italian philosopher Luciano Floridi to refer to the new paradigm of current life in society, highly impacted by ICTs. It represents an intertwined blend of online and offline. This reflection was the subject of a research project organized by the European Union and resulted in the Onlife Manifesto – Being Human in a Hyperconnected Era.

These are all elements within a page that influence the site’s positioning in search results. Examples: Titles and Subtitles, Meta Description and Alternative text.

Process in which the customer doesn’t want to receive communication from a brand or company.

Over-the-top Content refers to the distribution of audiovisual services over the internet (such as videos, audios or television) with or no need for a paid subscription.  Is a streaming media service offered directly to viewers and usually is a TV operator (Examples: Netflix, Hulu, Amazon Prime Vid, etc).

The action of generating outbound communications in order to sell, update/qualify the database or provide after-sales service. Outbound can be used in marketing campaigns through phone, email, chat or apps.